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Management Staff Listing

Dr Vanessa Bretas

BSc, MSc, PhD

Contact Details

Assistant Professor
E: vanessa.bretas@universityofgalway.ie
https://www.linkedin.com/in/vanessa-bretas-11b30324/

Biography

Vanessa's research focused on global strategy, international business, and entrepreneurship. Her research has been published in journals such as the Journal of International Management and the Journal of Business Research. She has co-authored a book series on the internationalization of franchise chains and a book chapter on the impacts of Covid-19 on international business. Her research interests are international entry strategies, entrepreneurship growth and scaling . Prior to joining University of Galway, Vanessa was a faculty member at Dublin City University and held a post-doctoral scholarship at the University of Galway. She is also a member of the Centre for Entrepreneurial Growth and Scaling (CEGS) at the University of Galway. She is National Representative for Ireland for EIBA 2024-2027. She has taught in the areas of International Business and Strategy at undergraduate and postgraduate levels.

Research Interests

My research focuses on global strategy, international business and international entrepreneurship.

Peer Reviewed Journals

	Year	Publication
	(2024)	'Do stakeholders matter in entry mode decisions? An investigation of international franchise governance mode choice' Bretas, VPG; Galetti, JRB; Alon, I; Rocha, TV (2024) 'Do stakeholders matter in entry mode decisions? An investigation of international franchise governance mode choice'. Journal of Business Research, 178 (114673) [DOI] [Details]
	(2023)	'Predictors of NFT Prices: An Automated Machine Learning Approach' Alon, I; Bretas, VPG; Katrih, V (2023) 'Predictors of NFT Prices: An Automated Machine Learning Approach'. Journal of Global Information Management, 31 (1):1-18 [DOI] [Details]
	(2022)	'Bibliometric review on FDI attractiveness factors' Bretas, VPG; Alon, I; Paltrinieri, A; Chawla, K (2022) 'Bibliometric review on FDI attractiveness factors'. European Journal Of International Management, 17 (2-3):469-499 [DOI] [Details]
	(2022)	'Greenfield FDI attractiveness index: a machine learning approach' Alon, I; Bretas, VPG; Sclip, A; Paltrinieri, A (2022) 'Greenfield FDI attractiveness index: a machine learning approach'. Competitiveness Review, 32 (7):85-108 [DOI] [Details]
	(2020)	'The impact of COVID-19 on franchising in emerging markets: An example from Brazil' Bretas, VPG, Alon, I (2020) 'The impact of COVID-19 on franchising in emerging markets: An example from Brazil'. Global Business and Organizational Excellence, 39 (6):6-16 [DOI] [Details]
	(2021)	'International governance mode choice: Evidence from Brazilian franchisors' Bretas, VPG; Alon, I; Rocha, TV; Galetti, JRB (2021) 'International governance mode choice: Evidence from Brazilian franchisors'. Journal of International Management, [DOI] [Details]
	(2021)	'Franchising in Brazil: foreign entrants build a presence' Bretas, VPG; Alon, I (2021) 'Franchising in Brazil: foreign entrants build a presence'. Journal of Business Strategy, 42 (6):374-381 [DOI] [Details]
	(2021)	'Franchising research on emerging markets: Bibliometric and content analyses' Bretas, VPG; Alon, I (2021) 'Franchising research on emerging markets: Bibliometric and content analyses'. Journal of Business Research, 133 :51-65 [DOI] [Details]

Case

	Year	Publication
	(2023)	Signify Health: Building International Technology Development to Support Platform Scaling. Bretas, VPG, Tippmann, E., Levie, J. (2023) Signify Health: Building International Technology Development to Support Platform Scaling. Ivey Publishing Case [Details]

Book Chapters

	Year	Publication
	(2021)	'COVID-19 and international business' Alon, I; Bretas, VPG (2021) 'COVID-19 and international business' In: Globalization, Political Economy, Business and Society in Pandemic Times. Leeds: Emerald Publishing Limited. [DOI] [Details]

Honours and Awards

	Year	Title	Awarding Body
	2023	Emerald Literati Outstanding Paper Award 2023	Emerald Publishing
	2022	EDAMBA Thesis Competition	European Doctoral Programmes Association in Management & Business Administration - EDAMBA

Professional Associations

	Association	Function	From / To
	European International Business Academy	National Representative for Ireland	01-JAN-24 /

Education

	Year	Institution	Qualification	Subject
	2021	University of Agder	Ph.D.	Business Administration

Reviews

	Journal	Role
	International Journal of Emerging Markets	Editoral Board

Teaching Interests

Strategic Management, Business Strategy, Global Strategy, International Business

Modules Taught

Term/Year	Module Title	Module Code
2023-22	Global Strategy	MG5139
2023-24	Strategy	MG3119
2023-24	Work in a Global Context	MG3102
2023-24	Strategic Management	MG 533/557/571

Professor Esther Tippmann

Cathy Melia

Discipline Administrator

Management@universityofgalway.ie

Room: CA 318

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